Saturday, April 19, 2008

Starbucks' Retro Logo

How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand....


http://images.businessweek.com/story/08/600/0411_starbucks.jpg

The new old logo: Starbucks is temporarily using a sanitized version of its original branding on new packaging.


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The green Starbucks branding well-known around the world.


 

I found this on BusinessWeek




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