Introducing the new iMac. More power. More performance.

Just when you thought iMac had everything, now there's even more. The latest generation of Intel Core 2 Duo processors at speeds up to 3.06GHz. Up to 2GB of memory standard. Brilliant graphics built in with optional NVIDIA GeForce 8800 GS graphics on 24-inch models. Whether you're looking for a great computer for work, school, play, or all three, the beautiful, powerful, all-in-one iMac delivers. Learn more Get free shipping when you buy iMac from the Apple Online Store or 1-800-MY-APPLE. Take a personal guided tour of iMac at your favorite Apple Retail Store. Some products or promotions are not available outside the U.S. Prices are U.S. Apple Online Store prices as of April 28, 2008, do not include taxes or shipping, are subject to change, and are listed in U.S. dollars. Product specifications are subject to change. Copyright © 2008 Apple Inc. 1 Infinite Loop, MS 303-3DM, Cupertino, CA 95014. All Rights Reserved / Keep Informed / Privacy Policy

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Starbucks' Retro Logo

How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand....

The new old logo: Starbucks is temporarily using a sanitized version of its original branding on new packaging.

by David Kiley From BusinessWeek

The green Starbucks branding well-known around the world.

 

I found this on BusinessWeek




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Aluminum MultiTouch MacBook, New MacBook Pro, and More?

A MacRumors reader ran across a very unusual .Mac web page yesterday and was kind enough to forward it on. The page contained promotional images for Apple products, including a couple that are not yet shipping products. Specifically, an aluminum MacBook with multitouch and an iMac-like MacBook Pro design were shown:

Typically, we might dismiss such images as some of the many speculative fan-made mockups floating around, but the web page also listed a valid "@apple.com" iTunes Store account and password. Due to the live account information listed, we are not linking directly to the site, but have provided some screenshots below.

The site also revealed a number of other details, including teasers for iTunes 8, a 32GB iPhone, and a WWDC launch date (June 10th). The amount of information included at this early date, especially on a publicly accessible site, makes it difficult to believe. However, the live @apple.com iTunes account is difficult to ignore. The designs are consistent with recent rumors of upcoming design changes to Apple's notebooks.


Article from MacRumors Written by Arnold Kim




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Asus Eee PC 900 - Sexy laptop

Few could argue that Asus created something special when it launched the Eee PC last year. The idea of making a truly mobile, yet very affordable mobile computer was welcomed by the Press and consumers in equal measure. Although the Eee PC 4G 701 that Andy reviewed back in October 2007 was a great machine, there were a couple of issues that took away some of the shine. Now however, I have the Eee PC 900 to play with, and it looks as though Asus may have got everything just about perfect this time.

Anyone who's got a few years under their belt, like myself, will be well aware that the concept of a basic, portable computer with solid state storage and no moving parts is nothing new. About ten years ago I did a significant amount of my writing on a Psion Series 5, which was laughably referred to as a PDA. In the Series 5, Psion created a device so usable, that I was able to write entire features on it while sitting on the train. The company then pushed the boundaries even further when it launched the Series 7 and eventually the NetBook.

What Psion got right with its machines was a balance of essential functionality, small form factor and great battery life. As time moved on, though, fully fledged notebooks became smaller and lighter and end users wanted to run feature rich (read bloated) operating systems on their mobile computers. All this spelled the end for Psion hardware (although it did spin off its EPOC OS as Symbian), and for a long time we simply didn't see machines like the Series 7 and NetBook. Thankfully Asus realised that there was room in the market for a basic, affordable machine that didn't need to run the latest version of Windows - thus the Eee PC was born.

For anyone who hasn't heard of the Eee PC before (where have you been hiding?), let me give you the low down. The Eee PC is a very small machine measuring 225 x 165 x 35mm (WxDxH) and weighing around 1kg. that puts it well and truly into the ultra-portable sector, being lighter than even a Sony TZ31MN, and smaller too. This is a machine built to be used on the move, without the need to make much space for it in your bag. The Eee PC comes in two colours, pearlescent white, like the one I'm reviewing here and black - yes, that does sound very similar to Apple's MacBook range, but that's most definitely where the similarities end.

Read the complete article on trustedreviews




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iPhone v2.0 allows saving images to Photo Album

Now thats useful.

via MacNN | The Macintosh News Network on 4/14/08

iPhone developers testing the latest v1.2.0 beta firmware have found that future implementations of the iPhone OS allows users to press and hold their finger over an image in Safari to save it to their Photo Album. According to Gizmodo, the method works with all new versions of the v1.2.0 beta, and is ideal for saving friends photos from Facebook o...

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iPod case roundup: clear cases

via Expert Reviews on Macs, iPhones and iPods on 4/11/08

In this week’s case roundup, we take a look at four transparent transportables that will show off your iPod in all its iconic glory.

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IBM's 'racetrack' technology could increase iPhone storage tenfold

IBM and Apple, now thats a interesting combination.

via AppleInsider on 4/11/08

A new form of digital storage technology under development at IBM could deliver more than tenfold increases in both the storage capacity and battery life of handheld gadgets like Apple's iPod and iPhone, according to the company's claims. A paper ...

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Apple hires HP's top corporate attorney

Apple this week filled a years-long void in legal department, luring Hewlett-Packard's top corporate lawyer to head up its own corporate affairs department, Law.com is reporting.

Charles Charnas, deputy general counsel at HP, is said to be the first major acquisition of Apple's new general counsel Daniel Cooperman, filling a seat at the Cupertino-based electronics maker that has been vacant since Michael Wyatt departed in 2000.

Charnas will report to Cooperman and oversee the company's intellectual property and play a primary role in strategic acquisitions, among other things. He was elected Assistant Secretary at HP in 1999 and three years later promoted to Vice President and Deputy General Counsel.

During his 18-year tenure at HP, Charnas managed the $4.5 billion purchase of Mercury Interactive and also presided over the company's 2001 battle to acquire Compaq for $25 billion.

Charnas is also said to be a proud iPhone owner and avid guitar player. He can been seen in the below YouTube video playing a tribute HP's former CFO Bob Wayman at his retirement party.



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